Our head office is in Christchurch, shared with Dilana design group. You can find us at 102 Buchan Street in Sydenham.
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Our hours are Wednesday to Friday 9 am - 5 pm;
Saturday to Tuesday by appointment.

We offer many carpet products to suit various needs:

- Custom and ready-made options for Axminster carpet woven with New Zealand wool
- Acoustic cushion back or hardback carpet tiles in 100% New Zealand wool and 100% nylon
- Dye-injected (“printed”) carpet in tufted cut or loop pile 80% New Zealand wool 20% nylon
- Tufted broadloom in cut pile, loop pile or textured pile options
- Hand-tufted carpet options

Visit our Products page for more information on each of our products.
With a short brief we can quickly narrow these options down to find the best fit for your purpose and expectation.

We source our carpets from the finest carpet makers in India, China, Thailand and Germany. All our design work is done in our Christchurch office.

In most cases, 60 to 90 days, including design time.

- Woven Axminster MOQ - 100m2 (if lower surcharges apply)
- Dye Injected (“printed”) carpet - MOQ 20m2 
- Custom Solution Dyed Nylon carpet tile, acoustic or hardback - MOQ 100m2 (if lower surcharges apply)
- 100% New Zealand wool textured carpet tile with acoustic (cushion) backing - 500m2 

There are 3 carpet manufacturing types that produce carpets of various qualities:
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- Woven Axminster
- Machine tufted - broadlooms & modular (carpet tiles)
- Hand tufted

Axminster is a woven cut pile carpet developed over 250 years ago for royal residences. Nowadays, it is still the very best option for quality carpet. It is known for its high quality construction, extreme durability and very high clarity of pattern.

Each tuft of yarn is woven and locked into place by shots of backing yarn. This creates a strong, three-dimensional structure more durable than tufted carpet.

Another unique property of Axminster carpet is that the yarn used is thoroughly dyed before weaving, unlike other carpet types. Pair this with wool’s natural high colour fastness and Axminster’s unique construction, and you get a carpet that will last decades and stay vibrant, even in high-traffic areas. 

This is what makes custom Axminster a highly sustainable and eco-conscious option - once you put it down, you don’t need to think about replacing it for at least 10 years. That’s why we highly recommend choosing a well designed Axminster carpet woven with New Zealand wool for your residential or commercial project - it will stand the test of time, offer a plush, luxurious feel underfoot and provide warmth and comfort that is hard to match.

Check out our 2024 Axminster carpet collection to choose from our highly customisable options to find the perfect carpet for you.

A dye injected carpet’s construction is a tufted cut or loop pile.

It is tufted as plain white in 3.66m or 4 metres roll widths and then fed through a machine that injects the the coloured pattern into the pile, allowing for nuanced results not achievable with other carpet options.

There are 3 types of dye injection machines - Chromjet, Colaris and Militron.

Wool fibres have a unique structure and properties that modern synthetic fibres can only try to replicate, but never replace.

A wool carpet has a higher appearance retention than Nylon -  it looks better for longer. Because the proteins present in the wool fibres’ matrix are high in Sulphur, they attract water molecules under the right conditions. This is what allows the fibre to absorb and retain large amounts of dye - resulting in luscious colours.

A wool carpet does not burn, also thanks to its Sulphur rich matrix. In fact, wool acts as a fire retardant - it slows down burning, unlike Nylon, which burns very fast and emits highly toxic fumes.

A wool carpet breaths water/humidity up to 30% of its own weight.

A wool carpet filters VOC (Volatile Organic Compounds).

A wool carpet has a distinctive warm aesthetic compared to Nylon. Because it is a natural fibre, its plush look and feel will always be superior.

A 80/20 New Zealand wool woven Axminster can last 40+ years. Other types of carpet made from wool will out-live their Nylon counterparts in most cases, thanks to wool fibres’ unique structure.

To narrow down your options,  first compose your wish list and preferences;

- Finish: cut pile or loop pile; patterned or texture
- Material: Wool or nylon or a blend of wool and nylon
- Colour preference: best to choose several colour options in order of preference 
- Style preference/inspiration: large pattern, micro pattern, no pattern, textured… geometric or organic pattern, abstract or figurative, floral, chequered or a combination of elements
- Budget: low, medium, high 
- Luxury factor: rate importance 1 to 5 
- Functionality factor: rate importance 1 to 5

For a residential carpet that ticks the luxury, durability and sustainability boxes our recommendation is a woven Axminster in 80% NZ wool and 20% Nylon. 

Our 2024 Residential Axminster Collection was designed to cater to all your residential carpeting needs and desires. Follow link to learn more or contact us for a free, no obligation phone, online or studio consultation.

Absolutely - this is what we excel at. We offer a full custom carpet design service. Please don’t hesitate to contact us with your unique idea. 

In the meantime, visit our Custom Projects page & follow us on Pinterest to get inspired on the endless possibilities of custom carpets.

Yes. We have extensive colour libraries of various fibres from several different manufacturers  - think hundreds of colour and finish options. We can also custom colour match your interior when required. 

Yes, we can colour match wool yarn to other materials however some materials can be metameric making a perfect match arguable. In which case we select the best option from several.

“It depends on whether you already have a specific interior style in mind. I had a client who had a clear idea of the style they wanted, for example, a modern carpet in white but functional. For them, I took a risk and designed a white and light grey carpet with specks of colour to add functionality.

I had another client who knew she wanted a 60s style carpet, which immediately gave us the design and colour direction.

I suggest the best approach is to imagine your ideal room and home, then describe it to us. We can then provide you with a shortlist of styles and colours that match your vision.”

- Sudi Dargipour, Custom Carpets design director

A micro-pattern is a very small pattern, often intentionally random and without pattern match. When utilised properly in carpet design, it can seem like a carpeted area is a plain colour from afar, but upon closer inspection, a micro-pattern reveals a more sophisticated multi-colour equation.

In carpet design, a micro-pattern is a very powerful tool and has multiple uses - it makes large areas of plain colour more visually interesting by using other colours from the same colour family. Having a micro-pattern base is a great way to add depth to and soften geometric carpet designs, and avoid large areas of plain colour. Furthermore, it can be a smart way to introduce colours from your space into your carpet - helping create a cohesive and balanced interior.

Finally, a well designed micro-pattern makes the carpet more forgiving for care and maintenance - it’s much harder to spot stains and dirt on a patterned carpet than on a plain one. This means that you can have light coloured carpet even in high-traffic areas. 

Our 2024 Residential Axminster collection was carefully designed with all these points in mind.

The most important rule to remember is to tend to the soiling immediately. Blot the soiling with dry paper or cotton towels first, to absorb the liquid sitting on the surface. Do NOT rub, just pat gently.

Professionals recommend the warm water extraction method to deep clean carpets with a high wool content, in conjunction with a suitable carpet shampoo.

It's important not to over-saturate the carpet with water (this can cause colour bleed) and to pat the carpet, instead of rub - rubbing will push the stain deeper into the carpet fibres.

For best results, consult a carpet cleaning professional.

We cannot advise on a magical solution for keeping light carpets clean, other than to try and avoid soiling and always tend to soiling immediately. 

However, if you are shopping for a new carpet and would love to have a light carpet in your home, we strongly recommend opting for a carpet design that utilises a micro-pattern. This is a smart way to draw less attention to inevitable stains that come with use.

Consider our highly versatile 2024 woven Axminster carpet collection that utilises 5 micro-patterns for a smart, stylish and durable carpet solution.

If your carpet has an unpleasant odour, a deep clean is recommended. To prevent carpet odour, keep your spaces well ventilated and dry your carpet if it gets wet.

Our best advice is to keep your spaces well ventilated and dry your carpet if it gets wet. Avoid installing carpet in areas that might get wet, such as kitchens, bathrooms and laundry rooms.

If your carpet has critters living in it, our best recommendation is to replace it. If that isn’t possible, consult a carpet cleaning professional.

Yes, but with less than great results. Excessive heat from hot objects, irons, embers, cigarettes, hair styling tools etc melts synthetic fibres, meaning there is no way to bring them back. There are some DIY options for masking the damage, such as re-tufting, scraping/sanding off the black burn mark and sewing a patch over, but nothing can reverse the damage.

You can avoid this problem completely by choosing a pure wool carpet, or a carpet with a high wool content. Wool fibres are naturally flame retardant, meaning they burn very, very slowly, giving you more time to remove the hot object/embers etc from the carpet without damage.

You can try using liquid fabric softener in a spray bottle or static elimination sprays on your synthetic carpets.

Or you can avoid this issue entirely by choosing a carpet with a high wool content. Wool fibres naturally have anti-static properties.

Yes! In fact, thanks to wool fibres’ unique structure and properties, a wool carpet or rug in the right pile density and weight will act as a conductor for heat. 

When shopping for carpet, it’s important to choose options that are suitable with UFH systems, as not every carpet will work. As always, wool out-performs synthetic fibres when it comes to conducting heat - in fact, synthetic carpet can deform, melt or de-laminate if subjected to heat for long periods of time.

When it comes to carpet underlay too, it’s important to choose options compatible with UFH systems. Materials such as felt, rubber and polyurethane absorb heat, meaning they will reduce the effectiveness of your UFH system and risk causing ‘hot spots’. It is recommended to use hessian underlay, which allows warm air to pass through.

Overall, use tog ratings (a measure of thermal resistance) as a guide, taking into account the ratings of both carpet and underlay. It is recommended not to exceed a combined value of 2.5 tog.

To be 100% sure, we recommend that you consult your UFH system manufacturer when choosing carpet and underlay.

For cut pile carpet, a blend of 80% wool and 20% nylon woven Axminster is the best option for durability.

For loop piles, a 100% wool construction performs best.

Low weight textured loops in nylon we do not classify as carpet, but rather as a low-quality floor covering option to avoid.

This depends on the space’s intended use, and on your style preferences. Give us a short brief and we can help you decide on the best option.

This is a tricky question to answer. Like many industries, the carpet industry’s sustainability credentials read poorly and are seasoned with greenwash. Apart from a handful of clever initiatives, the carpet industry retains a low score for environmental sustainability.

However, in our view reducing carpet churn reduces waste. Statistically, carpets are more often replaced because of their outdated design, and not because they’ve reached the end of their life.

That’s why we believe in a custom-designed approach. A well thought out design defines what materials are used, how the carpet looks and feels, and underpins its longevity. If you’re involved in your carpet’s design process, you are more likely to walk away with something you love and want to keep.

But when it comes to materials, we will always favour 100% wool carpets, or blends with no more than 20% synthetic fibre content, because of wool's inherent superiority.

We work closely with Dilana design group, who are a Christchurch based business with more than 40 years of experience in creating high-quality artistic rugs made with 100% New Zealand wool.

Visit Dilana’s website to learn more.